Can Artificial Intelligence Be Truly Creative? + The Most Interesting AI Apps of the Week

Prof. Mario Giovanni Figlioli — MARKETING AND BUSINESS — KULASSA | HERMES UNIVERSITY | INFINITY | ARKON OMNIA | RETE PUNICA

Do you think artificial intelligence can truly be creative?

In recent months, we’ve seen AI write novels, screenplays, poems, and songs, compose music from scratch, and even create paintings sold for millions of dollars. We’ve witnessed entire videos generated without human intervention, featuring realistic faces, voices, and movements.

And yet, creativity is not just about technique.

There’s something profoundly human in the creative process: experience, emotions, culture, and personal background.
Can software truly have inspiration? Or is it simply assembling what it has learned, pulling from billions of existing data points?

Some experts argue that AI is nothing more than a copying machine.
It analyzes existing works, understands their structure, and reproduces them in a refined manner.
But can it truly innovate? Can it create something that has never been imagined before?

Others believe that the boundary between humans and machines is dangerously thinning.

If an AI-generated song moves you… does it really matter who wrote it?
If an artwork created by an algorithm takes your breath away… is it any less art than a painting by a human?

I’d love to hear your thoughts. Share them in the comments!


The Most Interesting AI Apps of the Week

Artificial intelligence is evolving at an incredible pace, bringing innovations that are transforming the way we work, learn, and even go about our daily lives. New AI tools emerge every day, optimizing processes, boosting productivity, and simplifying tasks.

As an AI and digital innovation expert, I want to share some of the most fascinating and useful AI apps I’ve discovered this week.

Belva Architect

If you’re a developer, this platform is a game-changer. Belva Architect automates software creation, speeding up development and improving code quality with an AI-powered environment.

MyLog.food

Want to track your diet without manually entering every meal? MyLog.food uses natural language processing to analyze what you eat and provide personalized nutritional insights.

Waveloom

Perfect for those working with AI agents! Waveloom allows you to build and manage AI agents with a visual interface, connecting models like GPT-4, Claude, and DALL-E to create advanced workflows.

Newtn

If you’re in content marketing, Newtn is your best ally: it suggests performance-based content, optimizes SEO, and adapts to your brand’s voice for maximum online visibility.

Lexicon

Improve your vocabulary with AI-powered flashcards. Lexicon provides precise definitions and translations in over 30 languages, perfect for students and professionals.

Interactive CV

Job hunting? This AI tool optimizes your CV and cover letters to tailor them for each application, increasing your chances of landing the job.

Alicia

Students and professionals, this one’s for you! Alicia converts lectures into summaries, cheat sheets, podcasts, and quizzes for more effective studying.

Automateed

Ever thought about writing a book? Automateed generates entire eBooks with content, images, and even audiobooks, ready to be sold under your name.

GrowthGrid

Planning to start a business or launch a new project? GrowthGrid helps you build a detailed business plan with AI support.

GyftPro

Not sure what gift to buy? This AI tool analyzes the recipient’s preferences and suggests the perfect present.

OneOver.com

A single platform to access all the best AI tools! OneOver.com collects and hosts leading AI technologies for easy use.

Reflect Webchat

Reading an article or watching a video and want to interact with it? Reflect Webchat lets you chat directly with content using AI.

NoteGuru

Automatically take notes from meetings, lectures, videos, and PDFs. A perfect tool for those looking to save time and boost productivity.

AI Flowchart Generator

Want to turn text or video into a visual diagram? This tool creates hand-drawn-style flowcharts, perfect for presentations and documentation.

NeckFit

Posture matters! NeckFit scans your posture with AI and provides instant feedback to help improve balance and prevent muscle strain.


These AI apps are just a small glimpse of the potential of artificial intelligence. If you want to dive deeper into AI, learn how to leverage it for your professional growth or business, I invite you to join my courses!

Where? Online and in-person, as part of the SkillOmnia by Arkon Omnia catalog.
Certification: The courses are MIUR-certified, thanks to my collaboration with Hermes University, where I teach.

If you want to become a true expert in AI and digital innovation, sign up now!

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