Do you also write newsletters for your business?
By Mario Figlioli for Kulassa
Unlock the Secrets to an Effective Newsletter
If the answer is “Yes,” then you certainly know that writing an effective newsletter is anything but simple. It is indeed a delicate balance between content, timing, and value that can make the difference between a smashing success and a disappointing lack of results.
And how many times have you checked the reports and realized that you did not achieve the expected results despite spending hours thinking and writing interesting content?
Today, we want to reveal 3 secrets that will transform your content into a truly effective newsletter!
Secret 1 — Consistency
The best newsletters are scheduled regularly, always on the same day and at the same time. If you have chosen to send your newsletter on Tuesdays at 5:00 PM, like us, then make sure it is always sent on the same day at the same time. This will help you build audience loyalty and create a sense of anticipation. For example, The Hustle, a popular business newsletter, always sends out their emails at 6:00 AM every weekday. This consistent schedule helps their audience start the day with fresh insights and news.
Secret 2 — Value
The real challenge is to think — and offer readers — valuable content. What does this mean? It means that your content must genuinely be of a certain level and enrich the knowledge of those who read it. For instance, if you are in the tech industry, sharing in-depth analyses of new technologies, tutorials, or case studies can provide immense value. Consider Backlinko by Brian Dean, which offers SEO tips and case studies that readers can directly apply to their own strategies. This type of valuable content keeps subscribers coming back for more, as they feel they gain real, actionable insights.
Secret 3 — Exclusivity
Your newsletter must offer something unique, something that your reader will find only by reading you. Nothing already seen or read. The reader should truly consider you an exhaustive source of information. For example, Morning Brew provides exclusive market insights and trends that aren’t readily available elsewhere. By offering exclusive interviews, first-look product announcements, or unique perspectives on industry news, you make your newsletter a must-read. Another example is The Skimm, which combines news summaries with unique commentary and a distinctive voice, creating an exclusive feel that resonates with their audience.
Finally, remember: it is essential to analyze the results and optimize your communication when needed. Use tools like Google Analytics or email marketing software reports to track open rates, click-through rates, and conversion rates. Adjust your strategy based on what you learn to continuously improve your newsletter’s performance.
Mario Figlioli
COO, Kulassa
