Kulassa at Web Summit Qatar 2024: Pioneering Digital Marketing Innovation
This year, I had the distinct pleasure of representing Kulassa, our firm specialized in Marketing and Digital Marketing, at the Web Summit Qatar 2024. Held in Doha from February 26 to 29, this marked a historic milestone as the event’s inaugural session in the Middle East. With over 7,500 attendees from around the globe, including 300 investors and 1,000 startups, the Web Summit Qatar has emerged as a beacon of innovation and global connectivity.
The event shone for the caliber of its participants and visitors, showcasing a plethora of innovative projects related to technology applied to Artificial Intelligence (AI). It was exhilarating to witness the Middle East positioning itself as an innovation hub, attracting global influencers and fostering technological growth within the region.
Project 3K: Kulassa’s Revolutionary Initiative
One of the most exciting revelations by Kulassa was our Project 3K, a true revolution in the digital marketing world. By integrating AI into our analysis and management software, Project 3K enables clients to automate their marketing plans, optimizing resources and achieving predetermined goals. This innovation opens new horizons for companies, allowing them to fully leverage AI’s potential to strengthen their brand identity and boost revenue.
A Global Event
The Web Summit Qatar featured distinguished speakers such as Trevor Noah, Hassan Al Thawadi, and Abir El Saghir, providing a platform for discussions on a variety of topics including business, programming, infrastructure, smart cities, investments, and marketing. The selection of 1,000 startups from 80 different countries underscores the global interest in the event and highlights the importance of the Web Summit as a meeting point for leaders, founders, and innovators in the tech sector.
A Moment for Growth and Connection
Kulassa’s presence at Web Summit Qatar 2024 wasn’t just an opportunity to showcase our innovative Project 3K; it was also a moment for growth and connection with other industry professionals. The event offered invaluable insights and facilitated dialogue between Middle Eastern innovators and the global tech community, promoting a spirit of collaboration and idea exchange.
Special mention goes to our esteemed team members who attended the event: Malek Almasaddi, CEO of Kulassa and DeFi Expert; Dr. Mario Figlioli, COO and International Entrepreneur; and Khalid Jaafar, Public Relations Manager at Kulassa. Together, they engaged with young innovators and their groundbreaking projects, underscoring Kulassa’s commitment to fostering innovation and supporting the next generation of entrepreneurs.
The Web Summit Qatar 2024 once again demonstrated how technological innovation and the application of AI in digital marketing are redefining business strategies and how companies connect with their audience. Kulassa is proud to have been part of this revolutionary event, and we look forward to exploring the new opportunities this experience will bring.
To learn more about the Web Summit Qatar 2024 and our Project 3K, visit our blog at mariofiglioli.com.
