Deep Research and the Future of AI-Driven Research: A Personal Analysis
Prof. Mario Giovanni Figlioli — MARKETING AND BUSINESS — KULASSA | HERMES UNIVERSITY | INFINITY | ARKON OMNIA | RETE PUNICA
One of the most revolutionary innovations is undoubtedly Deep Research, OpenAI’s AI capable of conducting in-depth research with an unprecedented level of analysis. This technology marks a turning point in the automation of intellectual activities, spanning from market research to medicine, from economic analysis to business strategy.
As an expert in technological innovation and AI with a strong presence in the GCC and Qatari markets, I have analyzed Deep Research to understand its impact on traditional professions, businesses, and business strategies.
An AI That Thinks and Reasons: The True Quantum Leap
Traditionally, AI models like ChatGPT or Gemini were limited to providing responses based on advanced language models, focusing on speed rather than depth. With Deep Research, OpenAI has introduced a new paradigm: AI not only gathers information but also analyzes and connects data to produce highly detailed results.
Its ability to take anywhere from one minute to half an hour to generate a report represents a paradigm shift in market research and consulting. In my test, for example, I requested an in-depth analysis of influencer marketing strategies for 2025. The result? A nine-page report, complete with sources, trends, and economic forecasts.
This means that tasks traditionally entrusted to Big Four firms, financial analysts, or strategic consultants can now be handled by AI at a fraction of the cost and with greater speed. This has enormous implications for companies operating in competitive markets like Qatar and the UAE, where the ability to anticipate trends and make informed decisions is crucial for success.
Deep Research and the Automation of Intellectual Work
One of the most intriguing aspects of this AI is its impact on the workforce. During a test, a user asked Deep Research to list 20 jobs that the GPT-4o model could replace. The results were astonishing:
- 98% probability of automation for roles like Tax Preparer
- 94% probability of automation for data entry and telemarketing
- 80% probability of automation for copywriters and email marketers
- 75% probability of automation for social media managers
This analysis raises a fundamental question: How can professionals and businesses adapt to this new scenario? The key will not only be learning to use these tools but strategically integrating them to enhance the added value provided to clients.
The Future of AI in the GCC and Qatari Markets
AI adoption in GCC countries and Qatar is growing exponentially. Governments and businesses are investing in smart cities, big data, and AI to optimize business processes, improve public services, and strengthen the financial sector.
Qatar, in particular, is an emerging hub for digital and technological innovation, with initiatives such as the Qatar National AI Strategy, which aims to position the country as a leader in digital transformation. In this context, tools like Deep Research not only have immediate applications but are also redefining how strategic decisions are made.
As an expert in internationalization and consulting for businesses looking to expand in Gulf markets, I see a unique opportunity for those who can harness this technology. Companies that quickly adopt these tools will be able to:
- Analyze markets with unprecedented precision
- Automate report generation and strategic research
- Reduce operational costs related to data analysis and consulting
A New Era of Opportunity for Innovators
The introduction of Deep Research marks a turning point in how we interact with artificial intelligence. It is no longer just about getting quick answers but about delegating complex tasks and obtaining deep analyses. This opens up enormous possibilities for businesses, consultants, and professionals who want to remain competitive in an ever-evolving market.
In an era where adaptability and innovation are key to success, tools like Deep Research should not be seen as a threat but as an opportunity to expand one’s business and improve the quality of work.
The future is already here, and it belongs to those who know how to seize it.
Prof. Mario Giovanni Figlioli
Expert in Technological Innovation, AI, and International Markets
Author of Dalla DeFi a Invtron and Dubai: The Big Fake?
Consultant for businesses in Qatar and the GCC
